OUR STORY
PAYET's collection is designed with the modern woman in mind, offering a range of handmade pieces that embody feminine empowerment and artisanal elegance. Our signature dresses are embroidered by hand, drawing inspiration from the rich heritage of desert tribes, making every item a piece of wearable art. Reflecting a commitment to conscious design and empowering contemporary women globally.
PAYET was founded by Rana. Her earliest fashion memories involve playing dress-up in her mother's wardrobe, a playful beginning to a serious love affair with fashion. She manifested her dream of creating a fashion brand that honors the artisans and the earth. Her extensive travels have imbued her with a global perspective, seeing clothes as an expression of identity and mood, shaping her commitment to natural fabrics and dyes that are as kind to the skin as they are to the environment.
Our brand takes a stand against the disposable culture of the modern fashion industry by advocating for slow fashion principles. At PAYET, we are committed to creating heirloom pieces that are not only beautiful and versatile, but also strong and durable. This way, the items can last a lifetime and can be handed down to future generations. Each piece is crafted from hand-dyed silk in earthy tones and soft, natural colors, ensuring they remain timeless and beyond the confines of seasonal trends. The use of eco-conscious materials and practices underscores PAYET's dedication to the earth and all its sentient beings.
